A day of insight and expertise - September 9th 2019, Novotel Tower Bridge, London
The only chance to see this presentation in the UK in 2019
Tickets will be available for both workshops or for either one. Priced at £300 (+VAT) for the full day (including lunch) or £200 (+ VAT) for the 1/2 day, you can secure your place by contacting Peter Bradfield - themediadoctor@aol.com
tel + 44 1632 860061
All types of card accepted
Maximising your brand and business development through marketing communications
Maximising your brand and business development through marketing communications
The digital revolution has irreversibly altered the advertising landscape, first in consumer markets and then in business-to-business and business-to-government ones. Aerospace and defence marketers and business development executives now have new communications tools to complement trade, mainstream, broadcast, out-of-home and other traditional tactics, which are also evolving. This workshop will span today’s media scene, from print to programmatic, revealing cost-effective and measurable ways to succeed within budgetary constraints and increased accountability expectations.
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One day - two workshops
Workshop 1 - Aerospace & Defence Advertising: Trends to Tactics
Workshop 2 - Aerospace & Defence Public Relations: Think Beyond Buzz
From business development to reputation management, the role of public relations has never been more crucial. Moreover, the evolution from reactive to proactive to interactive PR means companies must be ever vigilant to avoid or mitigate crisis situations. Earned media through credible journalism, especially via aerospace and defence trade publishers, remains an important strategy for thought leadership. Meanwhile, social media penetration into A&D presents both an opportunity and expectation of direct audience engagement. This workshop will define the hybrid public relations landscape and how to navigate it.
These sessions will be presented at the Novotel Tower Bridge, 10 Pepys Street, London, EC3N 2NR, on September 9th. This is a one day workshop split into morning and afternoon sessions. The presenter is Adam Konowe FRAeS, a Washington based leading authority on advertising and PR. Adam works with global teir 1 companies planning and implementing industry acclaimed, award winning advertising and PR campaigns.